Flicksy
Content discovery, reimagined

The Challenge

The streaming landscape is saturated — audiences have more choices than ever, yet finding something worth watching remains genuinely frustrating. Flicksy came to us with a clear conviction: the problem wasn't a lack of content, it was a failure of discovery.

The brief was to design and build a streaming platform that felt meaningfully different — one that surfaced the right content to the right person at the right moment, while fostering a sense of shared viewing culture through social features that didn't feel bolted on.

Our Approach

We began with a deep discovery phase — mapping the existing content consumption journeys across Netflix, Disney+, and niche platforms, identifying the exact friction points where users disengaged or defaulted to rewatching familiar titles. The insight was consistent: recommendation systems optimised for engagement over satisfaction left users feeling algorithmically trapped.

Our define phase reframed the product around three principles: transparent recommendations (users should understand why something is suggested), social discovery (friends and communities as a discovery layer), and frictionless playback that stepped out of the way the moment a decision was made. These principles shaped every design decision that followed.

In the design phase, we developed a visual language that felt cinematic without being heavy — dark surfaces, rich imagery, and a typographic hierarchy that guided the eye naturally toward content rather than chrome. The recommendation UI was prototyped in multiple variants before settling on an approach that surfaced reasoning alongside suggestions.

What We Built

A full-stack streaming platform covering web and mobile — from the content browse and discovery experience through to the playback layer, social viewing rooms, and personalisation engine. We also delivered the full design system and marketing site.

The Outcome

We collaborated with Flicksy to deliver a cutting-edge streaming platform that combines intuitive design with powerful features. The recommendation system achieved significantly higher satisfaction scores than baseline, and social viewing room adoption exceeded projections in the first month post-launch.

Our work encompassed UI/UX design, responsive development, recommendation algorithms, and social features integration — delivered as a cohesive product under one roof, on time and on brief.