Great ideas were failing for preventable reasons.
Time and again, we saw promising startups launch with:
- A brand but no product strategy
- A product but no cohesive identity
- Teams working in silos
- No clear post-launch plan
It rarely failed because the idea was weak.
It failed because the foundations weren't built properly.
"The problem wasn't the founders. It was a model never designed for them."
Traditional agencies are structured for enterprise — retainers, layers, overhead. For pre-seed and early-stage founders managing runway, that model is slow, fragmented, and expensive.